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Ulta Beauty, Inc. is a leading beauty retailer in the United States that operates over 1,300 stores across all 50 states, offering a comprehensive selection of cosmetics, skincare, haircare, fragrance, and beauty tools from both prestige and mass market brands. The company provides beauty services including hair, skin, brow, and makeup services through its in-store salons, and operates a robust e-commerce platform alongside its physical retail locations. Ulta Beauty also runs a loyalty program called Ultamate Rewards that serves millions of members and offers personalized beauty experiences and exclusive benefits.

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