SK
Scott Keogh CEO
President and CEO
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Career Highlights
Awards & Recognition
AdWeek Brand Genius Award (2011) for Audi brand turnaround
Irish America Magazine Business 100 list (2011, 2012) celebrating Irish-American corporate success
Notable Facts
Currently CEO and President of Scout Motors, Volkswagen's electric truck startup launching in 2027
Previously President and CEO of Volkswagen Group of America (2018-2022)
Former President of Audi of America (2012-2018), doubled sales from 93,000 to 226,000+ vehicles during tenure
Led Audi brand turnaround as CMO starting 2006, responsible for Super Bowl advertising and 'Truth in 24' documentaries
Graduate of Hobart and William Smith Colleges with B.A. in comparative literature
Over 20 years experience in luxury automotive marketing and operations
Speaking engagements include Hobart College President's Forum and industry conferences
Leading Scout Motors' $2B South Carolina manufacturing facility and Charlotte headquarters expansion
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