Awards & Recognition
★Led BMW M to 7 consecutive years outselling competitors with record 213,457 vehicles in 2025
★Oversaw record-breaking 202,530 BMW M vehicle deliveries in 2023
★BMW M5 won 'Golden Steering Wheel' award under his leadership
★Successfully managed BMW M's 50th anniversary celebrations
Notable Facts
→CEO of BMW M GmbH, one of the world's most prestigious performance car brands
→Dutch automotive executive who previously held CEO role at BMW M from 2015-2018
→Former Managing Director of Audi Quattro (now Audi Sport) where he oversaw R8 supercar development
→Studied automotive engineering at TU Berlin
→Leading BMW M's transition to electrification with upcoming electric M3
→Responsible for developing M xDrive all-wheel drive system
→Has 34K Instagram followers and active LinkedIn presence with 6,998+ followers
→Previously worked at Continental before joining automotive performance divisions