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Eduardo Luz
Chief Brand Officer
ON RECORD US
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3.5
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Career Highlights
Awards & Recognition
Panera received Black Box Intelligence Best Practice Award and Employer of Choice award during his tenure
Led Kraft Mac & Cheese artificial ingredient removal initiative that received industry recognition
Notable Facts
Currently CEO and President of P.F. Chang's (since October 2023)
Former Chief Brand and Concept Officer at Panera Bread (2020-2023)
Former Global Brand Officer and CMO at Kraft Heinz (2013-2019)
Has MBA from Wharton School
Over 25 years of senior leadership experience across CPG and restaurant industries
Previously held executive roles at Unilever and AB InBev
Founded Springboard platform at Kraft Heinz to partner with food industry disruptors
Led teams overseeing major brands including Heinz, Planters, and Ore-Ida
Oversaw Panera's marketing, digital, culinary, and strategy during pandemic pivots
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Others at Panera Bread
Niren Chaudhary
CEO
0 refs · 5.0 clout
Austin Martin
VP of F&B Operations
0 refs · 4.0 clout
Michelle Carter
Director of Training
0 refs · 4.5 clout
Raymond Brooks
Head Chef
0 refs · 2.5 clout
Larry Myers
FOH Manager
0 refs · 3.0 clout
Keith Anderson
Restaurant Manager
0 refs · 3.0 clout
Clout Score
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